Since the commercial use of the Worldwide Web became widespread in the middle of the last decade of the 20th century, the use of internet and social media evolved rapidly.
E-mail replaced paper letters and websites changed the way customers are gathering information as well as their purchasing behaviour.
The travel- and hospitality industry experienced a complete change. Travel agencies disappeared rapidly and On-line Travel Agencies (OTA's) made it possible to sell your room inventory and market your hotel worldwide on their sites.
Sites like Tripadvisor, Expedia and Booking.com amongst others, offer the possiblity for guests to share their experience with other potential guests.
Social media like Twitter, Facebook, Instagram and many others make instant sharing of news and messages possible.
It is a must that you know how to take profit of the opportunites offered but also are aware of the threats.
We can assist you in making use of these fantastic resources.
Wildeman Hospitality Consultancy
2106 BR HEEMSTEDE
Phone: +31 23 5472704
Mobile:+31 6 246 01995